How DuckDuckGo (and Microsoft) benefit from Google’s sprawling advertising business

Smaller search engines are able to monetize their results with Google’s advertiser base to reach searchers on those properties with as few obstacles as possible.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/v7CGaUAjocg/how-duckduckgo-and-microsoft-benefit-from-googles-sprawling-advertising-business-344079