Amazon's second Prime Day sale event for 2023 kicked off in the wee hours this morning, and it's turning out to be a great opportunity to shop for your holiday gifts early — or get something for yourself. And if you missed out on any of the deals from Prime Day in July, this year's "Prime Big Deal Days" will let you make up for that. The sale has brought back many of the same low prices we saw a few months ago in summer, but we're also seeing new sales as well — including deals on brand new devices. We're adding new deals to this list regularly, all the way through the end of the sale tomorrow, so check back regularly.
We've also put together category roundups for deals on headphones, tablets, TVs, video games and other gadgets. If you've got your gift list handy, now's a good time to start checking it off so you won't be pressed for time or funds when Black Friday comes around next month. A few deals are just for Prime members, but many are open to anyone looking to save. If you want to take advantage of some great tech deals, here's best of what we found for October Prime Day.
Apple AirPods Pro
The second-generation AirPods Pro have dropped to $189 for Prime Day. Apple made a ton of small but noticeable improvements to these models, so now they have better sound quality, noise cancelation and Transparency Mode. There remains no competition if you have an iPhone and live within the Apple ecosystem — these are the best earbuds to get if you fall into that category.
Apple Watch SE
The Apple Watch SE is on sale for $199 right now. It's the best smartwatch to get if you're new to the wearable world, or you just want a basic, relatively affordable watch that has all of the basic features you'd need. On top of comprehensive health and fitness tracking, iPhone notifications and dozens of fun watch faces, you'll get features like crash and fall detection, noise monitoring and Emergency SOS.
Apple 10.2-inch iPad
Apple's most affordable tablet, the 10.2-inch iPad, is on sale for $249 right now. It may have an old-school design, but it's certainly the best iPad for people on a budget and it has most crucial features you'd expect in an Apple tablet. It earned a score of 86 from us for its solid performance, sharp screen, TouchID-capable Home button and good battery life. The only major downside to this model right now is that it still sports Apple's old Lightning port rather than USB-C.
Apple iPad Air
The iPad Air is on sale for $500, which is $99 off the MSRP. Apple may refresh the Air at some point soon, but for now, we think the existing iPad Air is the best blend of price and performance in Apple’s tablet lineup. This model only has 64GB of storage, however, and its display is limited to a 60Hz refresh rate. We gave the iPad Air a review score of 90 last year. And it's our top overall iPad pick for most people
Samsung Galaxy Watch 6
The new Samsung Galaxy Watch 6 is down to $270 for October Prime Day, which is the lowest price we've seen since it came out a few months ago. You can't get a better smartwatch than this one if you have an Android phone (bonus points if you have a Samsung phone), and it's smaller and lighter than previous versions. Samsung brought back the spinning bezel on the Classic version, which is which makes the software's UI easier to navigate, plus it has improved performance and updated health and fitness tracking tools.
Kindle Kids
If you're looking for a good gift for a kid, the Kindle Kids edition is a great idea. It's basically the same as the standard Kindle (which we named the best budget ereader you can buy) with a few extras. You also get a colorful protective case, a two-year warranty, and a year of Amazon Kids+, which grants access to thousands of kid-appropriate titles and hundreds of audiobooks. Even more helpful for parents, the kids edition syncs up with a parent dashboard that lets the grownups set time limits, add books and track their kid’s reading progress. The Kindle Kids usually goes for $120, but now it’s $80 instead. That's $5 more than last Prime Day, but the lowest price we've seen outside of that sale.
Apple iPad mini
The Apple iPad mini has dropped to $400 for October Prime Day. It's the best small tablet on the market right now and really your only option if you want a true one-hand-friendly iPad. It's powered by Apple's A15 Bionic chip and sports a Touch ID-toting power button, solid cameras, a good battery life and a USB-C port for charging.
Sony WF-1000XM5
Sony's WF-1000XM5 wireless earbuds are on sale for $278 for Prime Day, which is their best price yet. These are the best wireless earbuds on the market right now, and Sony improved upon it's already remarkable buds with a more comfortable fit, better sound quality and features likes adaptive sound and Speak-to-Chat.
Anker Soundcore Space A40
The Anker Soundcore Space A40 is on sale for $54, which matches its all-time low and comes in $25 less than usual. The Space A40 is the top pick in our guide to the best budget wireless earbuds, as it includes a host of features that belie its price: adaptive ANC, multi-device pairing, wireless charging, a transparency mode and up to 10 hours of battery life. Its audio quality and ANC aren’t quite as powerful as more expensive pairs, but both are more than effective enough for the money. Unlike many budget wireless headphones, its default sound doesn’t completely blow out the bass. Just note that its call quality is mediocre, and it lacks wear detection, so it won’t auto-pause when you remove an earbud.
Bose QuietComfort 45
The Bose QuietComfort 45 headphones have dropped to $230 for October Prime Day, which is about $80 cheaper than their usual selling price. These cans earned a spot in our best wireless headphone guide thanks to their comfortable, if a little dated, design, excellent ANC and balanced audio.
Google Pixel Buds Pro
The Google Pixel Buds Pro have dropped to $120 for Prime Day. The company got a lot of things right after years of making pretty standard earbuds; the Pixel Buds Pro are Google's best wireless earbuds yet. These will be great for Android users who want buds with punchy bass, good ANC, reliable touch controls and wireless charging.
Amazon Echo Dot
Amazon has knocked the price of the latest Echo Dot down to $23 right now. It’s one of the best smart speakers you can get thanks to its orb-like design, surprisingly good sound quality for its size and handy Alexa integration. The Dots can also act as Eero WiFi boosters, adding up to 1,000 square feet of coverage to your existing Eero system.
Amazon Echo Show 5
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