These are the 48 best Black Friday deals from Amazon, Target, Walmart and more

"Black Friday" has become more and more of a misnomer in recent years. What was once one day with truly limited-time offers has expanded into a month-long sales marathon that can feel more exhausting than exciting. It's happening again in 2023: Amazon, Target, Best Buy and Walmart and several other retailers are already advertising Black Friday deals well ahead of the day itself.

If you're overwhelmed by the amount of discounts showing up in your feeds, you're not alone — but these sales present a good opportunity to get your holiday shopping done a little earlier while saving some cash. To help, we've rounded up the best Black Friday deals on tech we've tested and reviewed below. Will we see lower prices on Black Friday proper? Potentially, but we expect many of the deals that are live now to run all the way through to Cyber Monday. And we're already seeing record lows on iPads, wireless earbuds, PS5 controllers, Sonos gear, smart TVs and many other gadgets we like. We'll be updating our list regularly in the lead-up to Black Friday, so check back if there's anything else you've had your eye on.

Apple iPad (9th Gen)

Apple's 9th-gen iPad is down to $249 at Amazon and Walmart, which is a deal we've seen for much of the past month but still matches the tablet's lowest-ever price. This is the budget pick in our iPad buying guide, and it earned a review score of 86 in 2021. It's the last iPad to use Apple's old design language, so it has thick bezels, a Lightning port, a Home button and a non-laminated display. This variant also comes with a paltry 64GB of storage. At this price, though, it's still hard to do better if all you want is a large screen for streaming video, playing games and browsing the web. Its 10.2-inch display remains a step up from cheaper slates, its A13 Bionic chip is plenty fast for casual media consumption and its battery still lasts around 10 hours per charge. Most importantly, it's the cheapest route into Apple's huge app library, customer support and years of software updates.

Apple iPad Air

The iPad Air M1 is back down to a record low of $500 right now ahead of Black Friday. All color options have some sort of discount, and a few of them have a clippable coupon that will bring the final price down to $500. It’s still the best iPad for most people at the moment, although we expect to see a fresh lineup with the latest M-series processor debut early next year. However, if you want a new iPad immediately, the Air offers speedy performance, good battery life, a slim design and Apple Pencil 2 support.

If you want something of a middle ground between the entry-level iPad and the iPad Air, meanwhile, the 10th-gen iPad is also on sale for a low of $349 at Amazon and Best Buy. We still think the Air's laminated display, more futureproof chip and superior accessory support makes it worth the upgrade, but the 10th-gen iPad has a much more modern design than the 9th-gen model, and this $100 discount should make its shortcomings easier to accept. We gave the 10.9-inch tablet a score of 85 in our review last October.

Apple Watch Series 9

The new Apple Watch Series 9 has dropped to $349 at Amazon and Walmart in a Black Friday deal. That’s $50 off its usual price and the lowest we’ve seen since it debuted in September. That’s the price you’ll pay for the 41mm model, and the 45mm models have the same $50 discount, bringing them down to $379 each. The Series 9 took the crown of the best smartwatch you can get right now in our guide thanks to its new S9 SiP that brings slightly speedier performance and on-device Siri processing, the new Double Tap feature and other improvements.

Apple AirPods (3rd Gen)

The third-gen Apple AirPods are back down to $140 at Amazon and Best Buy, matching the lowest price we've seen. Typically, the wireless earbuds retail between $10 and $20 higher over the past few months. We gave these AirPods a review score of 88 back in 2021: You can get better-sounding and more featured earbuds for much less, but if you're an iPhone owner who hates the feeling of traditional in-ear headphones, it