The 53 best Black Friday deals we could find at Amazon, Walmart, Target and more

"Black Friday" has become more and more of a misnomer in recent years. What was once one day with truly limited-time offers has expanded into a month-long sales marathon that can feel more exhausting than exciting. It's happening again in 2023: Amazon, Target, Best Buy and Walmart and several other retailers are already advertising Black Friday deals well ahead of the day itself.

If you're overwhelmed by the amount of discounts showing up in your feeds, you're not alone — but these sales present a good opportunity to get your holiday shopping done a little earlier while saving some cash. To help, we've rounded up the best Black Friday deals on tech we've tested and reviewed below. Will we see lower prices on Black Friday proper? Potentially, but we expect many of the deals that are live now to run all the way through to Cyber Monday. And we're already seeing record lows on iPads, wireless earbuds, PS5 controllers, Xbox consoles, Sonos gear, smart TVs and many other gadgets we like. We'll be updating our list regularly in the lead-up to Black Friday, so check back if there's anything else you've had your eye on.

Apple iPad (9th Gen)

Apple's 9th-gen iPad is down to a new low of $230 at Amazon and Target. This is the budget pick in our iPad buying guide, and it earned a review score of 86 in 2021. It's the last iPad to use Apple's old design language, so it has thick bezels, a Lightning port, a Home button and a non-laminated display. This variant also comes with a paltry 64GB of storage. At this price, though, it's hard to do better if all you want is a large screen for streaming video, playing games and browsing the web. Its 10.2-inch display remains a step up from cheaper slates, its A13 Bionic chip is plenty fast for casual media consumption and its battery still lasts around 10 hours per charge. Most importantly, it's the cheapest route into Apple's huge app library, customer support and years of software updates. If you need more storage space, the 256GB model is also down to a low of $380.

Apple iPad Air

The iPad Air M1 is back down to a record low of $500 right now ahead of Black Friday. All color options are discounted. The Air is still the best iPad for most people at the moment, although we expect to see a fresh lineup with the latest M-series processor debut early next year. However, if you want a new iPad immediately, the Air offers speedy performance, good battery life, a slim design and Apple Pencil 2 support.

Apple Watch Series 9

The new Apple Watch Series 9 has dropped to $329 at Amazon, Walmart and Target in a Black Friday deal. That’s $70 off its usual price and the lowest we’ve seen since it debuted in September. That’s the price you’ll pay for the 41mm model, but the 45mm models are now down to $359 with the same $70 discount. The Series 9 took the crown of the best smartwatch you can get right now in our guide thanks to its new S9 SiP that brings slightly speedier performance and on-device Siri processing, the new Double Tap feature and other improvements.

Apple AirPods Pro (2nd Gen)

The latest version of Apple's AirPods Pro is back on sale for $190 at Amazon, Target and Best Buy. That matches an all-time low and comes in $60 below the pair's usual going rate. The AirPods Pro are the "best for iOS" pick in our wireless earbuds buying guide thanks to their easy pairin