Black Friday deals 2023: Get record-low prices on tech from Apple, Samsung, Google and others

Black Friday 2023 is finally here, and if you're just getting around to your holiday shopping, there are a ton of great deals to be had across the internet. Black Friday may still technically be one day, but we've been seeing solid early Black Friday deals throughout the entirety of November. Thankfully, many of them are still around today and they've joined a new crop of deals that have popped up for the post-Thanksgiving shopping event. We at Engadget care most about consumer electronics, and Black Friday (along with Cyber Monday) typically brings the best prices on the best tech that you'll be able to find all year. This year is no exception. Here are the best Black Friday deals you can get this year on laptops, tablets, headphones, smartwatches, robot vacuums and much more.

Best Black Friday Apple deals

Apple AirTags

A four-pack of Apple’s AirTags have dropped to $80, which is just about $5 more than the pack’s record-low price. If you’re unfamiliar, AirTags are small Bluetooth trackers that you can keep in your bag or luggage or attach to items like your keys so you can keep track of their location. The only catch is that these only work with Apple devices as their host device, so Android users will have to pick a tracker from another brand to get similar benefits. AirTags connect to Apple’s Find My network, so you can see where your stuff is in that app and even force the gadgets to ring so you can more easily find your belongings (if you’re within close proximity).

Apple Watch Series 9

The new Apple Watch Series 9 has dropped to $329 at Amazon, Walmart and Target in a Black Friday deal. That’s $70 off its usual price and the lowest we’ve seen since it debuted in September. That’s the price you’ll pay for the 41mm model, but the 45mm models are now down to $359 with the same $70 discount. The Series 9 took the crown of the best smartwatch you can get right now in our guide thanks to its new S9 SiP that brings slightly speedier performance and on-device Siri processing, the new Double Tap feature and other improvements.

Apple Watch SE

The Apple Watch SE has dropped to a record low of $179 for Black Friday, which is $70 off its usual price. It may not have all of the advanced health tracking features of the Series 9, but the SE has all of the basics you’d want in a smartwatch, including smart notifications, all-day activity tracking and perks like Fall and Crash Detection and Emergency SOS. If you’re looking for a good entry-point into the Apple Watch space, or a gift for someone who has never worn a smartwatch before, the Apple Watch SE is a great option.

Apple AirPods Pro (2nd Gen)

The latest version of Apple's AirPods Pro is back on sale for $190 at Amazon and Target. That matches an all-time low and comes in $60 below the pair's usual going rate. The AirPods Pro are the "best for iOS" pick in our wireless earbuds buying guide thanks to their easy pairing and deep integration with Apple devices. Effective active noise cancellation (ANC), a superb transparency mode and a pleasingly warm sound profile help as well, as does a new "adaptive audio" mode that can adjust the earphones' noise control settings based on your surroundings. That said, their battery life is just average at six-ish hours per charge, and you really have to use an iPhone to get anything out of them. 

We gave the Lightning-based version of the second-generation AirPods Pro a review score of 88 last year; this new iteration is almost identical, only it comes with a USB-C charging case and has a higher IP54 dust-resistance rating. If you don't care about the updated charging port, note that the older Lightning version is on sale for $169 at Walmart.

Apple AirPods (3rd Gen)

The third-gen Apple AirPods are back down to $140 at Amazon and Best Buy, matching the lowest price we've seen. Typically, the wireless earbuds have retailed between $10 and $20 higher over the past few months. We gave these AirPods a review score of 88 back in 2021: You can get better-sounding and more featured earbuds for much less, but if you're an iPhone owner who hates the feeling of traditional in-ear headphones, it might suit you well. It has a mostly balanced sound despite its unsealed design, and it gets the usual AirPods conveniences like hands-free Siri, Find My device tracking and quick pairing with other Apple gadgets. Just don't expect much in the way of deep bass or noise cancellation, as is the case with all earbuds with an "open" design.

Apple iPad (9th-gen)

Apple's 9th-gen iPad is down to a new low of $230 at Amazon and Target. This is the budget pick in our iPad buying guide, and it earned a review score of 86 in 2021. It's the last iPad to use Apple's old design language, so it has thick bezels, a Lightning port, a Home button and a non-laminated display. This variant also comes with a paltry 64GB of storage. At this price, though, it's hard to do better if all you want is a large screen for streaming video, playing games and browsing the web. If you need more storage space, the 256GB model is also down to a low of $380.

Apple iPad Air

The iPad Air M1 is back down to a record low of $500 right now ahead of Black Friday. All color options are discounted. The Air is still the best iPad for most people at the moment, although we expect to see a fresh lineup with the latest M-series processor debut early next year. However, if you want a new iPad immediately, the Air offers speedy performance, good battery life, a slim design and Apple Pencil 2 support.

Apple iPad (10th gen)

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