Artificial intelligence search startup Perplexity on Monday launched a shopping hub to attract users, in a bid to beef up its platform as it attempts to take on Alphabet-owned Google’s dominance in the search engine space.
The firm, backed by Amazon founder Jeff Bezos and leading AI chipmaker Nvidia, will give users product cards showing relevant items in response to questions related to shopping.
Each card provides product details in a visual format, the company said.
The new feature is powered by platform integrations including Shopify, which gives access to recent and relevant information on products from businesses on the Canadian e-commerce platform globally that ship to the United States.
E-commerce platforms have focused on employing more AI-powered tools in an effort to pull in more merchants.
Perplexity’s online shopping-focused rollout includes ‘Snap to Shop’ – a visual search tool that shows products based on users’ photos of an item.
The features are first launching in the United States and will later expand to other markets, the timeline for which was not specified.
Perplexity is also introducing a ‘Merchant Program’ to allow retailers to share product information with the company.
The startup is raising new investment that would value it at $9 billion, Reuters had reported earlier in November.
Perplexity has been looking to expand its offerings, with OpenAI now a direct competitor after the generative AI pioneer added a set of new search functions to ChatGPT.
—Arsheeya Bajwa, Reuters
Chcete-li přidat komentář, přihlaste se
Ostatní příspěvky v této skupině
An unsubstantiated online theory has recently taken hold, claiming that family vloggers are fleeing Los Angeles to escape newly introduced California laws designed to protect children featured in
At a press conference in the Oval Office earlier this month, Elon Musk—a billionaire who is not, at least formally, the President of the United States—was asked how the Department of Government Ef
Last Energy, a nuclear upstart backed by an Elon Musk-linked venture capital fund, says it plans to construct 30 microreactors on a site in Texas to supply electricity to data centers across the s
Democratic lawmakers demanded answers from billionaire Elon Musk’s Department of Govern
For years, the creator economy has become increasingly accepted as the future of media. These days, makeup tutorials on TikTok could have the same impact for a brand as a multi-million dollar mark
For more than two decades, users have turned to search engines like Google, typed in a query, and received a familiar list of 10 blue links—the gateway to the wider web. Ranking high on that list,
