TikTok bid adieu to its US users over the weekend before returning for an encore with no clear ending. But, it's now joined by a few copycats, including X (formerly Twitter). X announced late Sunday night in owner Elon Musk's typical cringy fashion (see here) that its US users now have a dedicated tab for vertical videos.
The new video tab exists in the app's bottom bar represented by a play button icon. Previously, users had to click on a video and then scroll up or down to see more content — this pretty much just cuts out having to choose a starting video. The development adds to X's existing video push, including its TV app, which is far from impressive.
Bluesky is also attempting to capitalize on TikTok's uncertainty by announcing a new vertical videos feed on Sunday. "We had to get in on the video action, too — Bluesky now has custom feeds for video! Like any other feed, you can choose to pin these or not. Bluesky is yours to customize," the company said in a post. Users can find trending videos in the Explore tab and pin the feed.
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