The Contagious Commandments : Ten Steps to Brand Bravery

Kniha: The Contagious Commandments : Ten Steps to Brand Bravery; Autor: Kemp-Robertson Paul; Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas ...

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Penguin Books Ltd

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