![Winning The Link Game: How To Create & Pitch Content That Attracts Incredible Links [Webinar] via @sejournal, @hethr_campbell](https://www.cdn5.niftycent.com/d/D/m/b/r/n/b/winning-the-link-game-how-to-create-pitch-content-that-attracts-incredible-links-webinar-via-atsejournal-athethr-campbell.webp "YouTube Tests AI Overviews In Search Results via @sejournal, @MattGSouthern")
Anchor text is useful for providing context to users, but does it have any impact to search rankings? Read about it here.The post Anchor Text as a Google Ranking Factor: Everything You Need to Know appeared first on Search Engine Journal. https://www.searchenginejournal.com/ranking-factors/anchor-text/
Can alt tags affect your organic search rankings? Read on to learn whether alt text is a ranking factor.The post Is Alt Text a Google Ranking Factor? appeared first on Search Engine Journal. https://www.searchenginejournal.com/ranking-factors/alt-text/
Twitter plans to roll out a series of updates to TweetDeck this week, which include new and familiar features that were requested by users.The post Twitter Rolls Out 7 Updates to TweetDeck appeared first on Search Engine Journal. https://www.searchenginejournal.com/twitter-rolls-out-7-updates-to-tweetdeck/421731/
Google Search is no longer supporting the Internet Explorer 11 web browser, as the company says: "We did the math. It's time."The post Google Search Ends Support For Internet Explorer 11 appeared first on Search Engine Journal. https://www.searchenginejournal.com/google-search-ends-support-for-internet-explorer-11/421726/
YouTube is changing the way it reports on audience retention to make it easier for creators to understand what's working and what's not.The post YouTube Introduces ‘Typical Audience Retention’ Data appeared first on Search Engine Journal. https://www.searchenginejournal.com/youtube-typical-audience-retention/421700/
Holiday shopping is starting early this year, and a new report from Microsoft aims to make marketers aware of changes to customer expectations.The post Microsoft Reports Holiday Searches Start Early This Year appeared first on Search Engine Journal. https://www.searchenginejournal.com/microsoft-reports-holiday-searches-start-early-this-year/421689/
Avoid these holiday marketing mistakes to get ahead and stay in front of competitors during this year's pivotal retail sales period.The post 14 Mistakes to Avoid in Holiday Marketing Campaigns appeared first on Search Engine Journal. https://www.searchenginejournal.com/holiday-marketing-mistakes/415788/
Consider using SMART goal setting to move your SEO goals forward. See ways it's used in search marketing to achieve better results.The post SMART Goals: Examples for Search Engine Marketing appeared first on Search Engine Journal. https://www.searchenginejournal.com/smart-goals-sem-examples/420163/
Google's John Mueller discusses how sarcasm can impact rankings and why sometimes content should not contain sarcasmThe post Does Sarcasm Still Confuse Google? appeared first on Search Engine Journal. https://www.searchenginejournal.com/sarcasm-still-confuse-google/421595/
Google's John Mueller answers a question about migrating to WWW version of a site. Then he offers points to think about regarding major changesThe post Major Changes to a Website: Why Are You Even Doing It? appeared first on Search Engine Journal. https://www.searchenginejournal.com/major-changes-to-a-website-why-are-you-even-doing-it/421600/