The problem of over-relying on A/B testing

Don’t get me wrong, I’m a big fan of experimentation and metrics-driven product development. It brings scientific evidence to decision…Continue reading on UX Collective » https://uxdesign.cc/3-silent-problems-of-overlying-on-a-b-testing-203c3887f1c1?source=rss----138adf9c44c---4

4y | UX Design
Waterfall design isn’t dead, just having an identity crisis

There is a place where waterfall design belongs; And without it we’ll never keep up with rapid sprint cycles.Continue reading on UX Collective » https://uxdesign.cc/waterfall-design-isnt-dead-just-having-an-identity-crisis-8c74093b083f?source=rss----138adf9c44c---4

4y | UX Design
The design raconteur

The role storytelling playing in being a better designer.Continue reading on UX Collective » https://uxdesign.cc/the-design-raconteur-f65cd863303f?source=rss----138adf9c44c---4

4y | UX Design

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