We use metaphor once every sixteen words. Using imagery to conceptualise abstract thought is wholly natural and has led to some of the greatest intellectual breakthroughs in history, from Adam Smith’s ‘invisible hand’ to James Watson’s ‘building blocks of DNA’. Top speechwriter Simon Lancaster goes on a mission to find out how metaphors are being used and misused today.
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Kniha: You Are Not Human : How Words Kill; Autor: Lancaster Simon; In Nazi Germany, Hitler portrayed the Jews as vermin and six million people were killed. Metaphors can make the unreasonable seem reasonable, the illegitimate appear legitimate, and good people turn evil. Top speechwriter Simon Lancaster ...