Amazon opens its first brick-and-mortar fashion store today at The Americana at Brand, a shopping complex in Glendale, California. Announced earlier this year, the physical retail experience is described as a mix of Amazon Style app-based interactions, in-store styling-and-fitting services, online-to-IRL try-ons, and Amazon One palm-recognition-based checkouts—a blend of data-driven technology that makes the customer journey unique in the fashion space. According to early reports, shoppers at the 30,000-square-foot store have the option to browse through the Amazon Style app and try their selections on in one of many fitting rooms—each equipped with touchscreens to instantly summon more styles, SKUs, and size options. Alternatively, guests can browse the rails, where they’ll scan item QR codes to have select sizes and colorways delivered directly to the fitting rooms—which are assigned and unlocked with the app. When the customer arrives at the room to try on clothes, their selections, along with additional Amazon algorithm-selected suggestions, will be ready and waiting.
“I’ve spent many years talking to retailers about what sells and what doesn’t, and the pain points are nearly always the same for customers,” Sally Singer, head of Amazon fashion direction, said in a recent in-house interview. “They want to know why something has value and why they should invest in it. “I think the real challenge at Amazon,” she continued, “is to add storytelling and humanity to the storefront that most people think of as strictly utilitarian. Shopping on Amazon can become a habit, and it’s meant to be efficient; but we also want to make Amazon Fashion a place of discovery, where customers can experience a sense of pleasure, security, and all of the other feelings fashion can bring about.” In addition to trying on in-stock items, customers can request to have their online fashion purchases delivered directly to the Amazon Style store to try on in one of the company’s high-tech fitting rooms. Returns can also be processed directly in store, saving shoppers a trip to the post office.
Melden Sie sich an, um einen Kommentar hinzuzufügen
Andere Beiträge in dieser Gruppe
Last Energy, a nuclear upstart backed by an Elon Musk-linked venture capital fund, says it plans to construct 30 microreactors on a site in Texas to supply electricity to data centers across the s
Democratic lawmakers demanded answers from billionaire Elon Musk’s Department of Govern
For years, the creator economy has become increasingly accepted as the future of media. These days, makeup tutorials on TikTok could have the same impact for a brand as a multi-million dollar mark
For more than two decades, users have turned to search engines like Google, typed in a query, and received a familiar list of 10 blue links—the gateway to the wider web. Ranking high on that list,
The sky is about to get a lot clearer.
NASA’s latest infrared space telescope, SPHEREx—short for Spectro-Photometer for the Histo
The notion of authenticity in the movies has moved a step beyond the merely realistic. More and more, expensive and time-consuming fixes to minor issues of screen realism have become the work of s
