Meta's Threads has 200 million users

The Threads app has passed the 200 million user mark, according to Meta exec Adam Mosseri. The milestone comes one day after Mark Zuckerberg said that the service was “about” to hit 200 million users during the company’s latest earnings call.

While Threads is still relatively tiny compared to Meta’s other apps, it has grown at a much faster clip. Zuckerberg previously announced 175 million users last month as Threads marked its one-year anniversary, and the Meta CEO has repeatedly speculated that it could be the company’s next one-billion-user app.

“We've been building this company for 20 years, and there just are not that many opportunities that come around to grow a billion-person app,” Zuckerberg said. “Obviously, there's a ton of work between now and there.”

Continuing to grow the app’s user base will be key to Meta’s ability to eventually monetize Threads, which currently has no ads or business model. “All these new products, we ship them, and then there's a multi-year time horizon between scaling them and then scaling them into not just consumer experiences but very large businesses,” Zuckerberg said.

While Threads has so far been able to capitalize on the chaos and controversy surrounding X, Meta is still grappling with how to position its app that’s widely viewed as an alternative to X. Mosseri and Zuckerberg have said they don’t want the app to promote political content to users that don’t explicitly ask for it. This policy has even raised questions among some Meta employees, The Information recently reported.

Thread’s “for you” algorithm is also widely viewed as slow to keep up with breaking news and current events. Mosseri recently acknowledged the issue. “We’re definitely not fast enough yet, and we’re actively working to get better there,” he wrote in a post on Threads.

This article originally appeared on Engadget at https://www.engadget.com/metas-threads-has-200-million-users-211656147.html?src=rss https://www.engadget.com/metas-threads-has-200-million-users-211656147.html?src=rss
Erstellt 11mo | 01.08.2024, 22:20:19


Melden Sie sich an, um einen Kommentar hinzuzufügen

Andere Beiträge in dieser Gruppe

Amazon's Fire TV Stick 4K Max is on sale for $35 this Prime Day

If you already plan on using Prime Day as an excuse to upgrade your home theater, Amazon has a great deal on one of its premium streaming dongles that could be the perfect thing to complete your se

08.07.2025, 06:20:15 | Engadget
Pick up this Roomba combo robot vacuum and mop for nearly half off during Amazon Prime Day

It's that time of year again when Amazon is hosting deals on everything from wireless earbuds to air fryers.

08.07.2025, 06:20:13 | Engadget
Romero Games says reports of its death are greatly exaggerated

It appeared that Romero Games might have shuttered as a consequence of the

07.07.2025, 23:30:11 | Engadget
Epic Games ends its antitrust lawsuit against Samsung

Epic Games has dropped its suit against Samsung. "We’re dismissing our court case against Samsung following the parties’ discussions," Epic CEO and founder Tim Sweeney

07.07.2025, 23:30:10 | Engadget
Walmart Deals 2025 are live with a bunch of anti-Prime Day sales to shop now

Amazon Prime Day is usually met with competing sales from other retailers, and this year is no different.

07.07.2025, 23:30:08 | Engadget