Samsung is not selling The Frame Pro for cheap

Samsung has finally detailed the prices of the new TVs it announced at CES 2025. The company is selling updated version of The Frame TV, multiple ranges of OLED TVs with faster processors and The Frame Pro, a high-end version of its popular TV / digital picture frame.

The major upgrade The Frame Pro offers over the original The Frame is a 4K Neo QLED display and the Wireless One Connect Box. Samsung's Neo QLED displays use MiniLEDs to offer improved brightness and local dimming. To better sell the illusion that The Frame Pro is a picture frame, the Wireless One Connect Box lets you hide the cables you'd normally plug into your TV in a cabinet, and wirelessly transmit their inputs directly to your display. For those upgrades, plus the included NQ4 AI Gen3 Processor, The Frame Pro is $2,199 for a 65-inch model, $3,199 for a 75-inch model and $4,299 for the 85-inch model. Samsung says an 83-inch model will be available at a later date.

Samsung

The changes to The Frame are more modest. The TV now sports a refresh rate of up to 144Hz and also comes with the NQ4 AI Gen3 processor. The chip powers video upscaling on top of AI-powered features like "Click to Search," the ability to look up an actor's bio while watching something, and "Live Translate," the ability to generate real-time captions of whatever you're watching in another language. If you want The Frame, you'll pay $899 for the 43-inch model, $1,099 for the 50-inch model, $1,299 for the 55-inch model and $1,799 for the 65-inch model.

The updates to Samsung's more traditional OLED TVs vary depending on the series and size you purchase, but all of the new TVs support Samsung's AI-powered features. The S95F comes with the NQ4 AI Gen3, a new glare-free display, Samsung's "brightest-ever OLED screen" and the Motion Xcelerator 165Hz feature for smooth gameplay during demanding video games. The S90F gets the same chip and Motion Xcelerator 144Hz (for a slightly lower refresh rate) and the S85F uses the NQ4 AI Gen2 processor and Motion Xcelerator 120Hz. The S95F starts at $2,299, with sizes that range from 55 inches to 75 inches. The S90F starts at $1,299 for the 42-inch model and can go up to 83 inches. The S85F, meanwhile, starts at $1,499 for the 55-inch model and also goes up to 83 inches.

All of Samsung's new TVs are available to order today, and the company is guaranteeing seven years of software updates to the TVs' One UI Tizen operating system when you purchase.

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