‘Thank you for your attention to this matter!’: Trump’s favorite sign-off has become a viral meme

Thanksgiving may not arrive until November, but you wouldn’t know it from perusing Donald Trump’s social media feeds. He’s been giving thanks quite a lot lately. “Thank you for your attention to this matter!” is how the president has been closing some of his recent online dispatches.

It’s a weirdly stiff expression. It carries the bureaucratic heft of an HR email about which snacks are now forbidden in the break room, or that of a lawyer signing off an email about a pressing document that won’t e-sign itself. Given the source, though, it feels more like the boss reading all of America the riot act.

At least 10 of Trump’s Truth Social posts in the past two months have ended this way, alternately confounding and delighting those who come upon them. He’s deployed the idiom so much, in fact, and in such unusual contexts, it’s now found a second life as a viral meme and multipurpose catchphrase. 

me: *posts the longest, least-disciplined paragraph of rambling bullshit you have ever seen in your life* also me: "thank you for your attention to this matter"

— e.w. niedermeyer (@niedermeyer.online) April 17, 2025 at 12:53 PM

Based on the lack of respect you people have shown me, I am hereby raising the Tariff charge on my free mix videos to 125%, effective immediately.
Thank you for your attention to this matter! pic.twitter.com/UHNoyDPZKW

— DJ Mek (@DeeJayMek) April 10, 2025

Although Trump’s fondness for the expression, abbreviated from here on out as TYFYATTM, goes back at least as far as a 2019 Twitter rant about China, he’s only recently cemented it as a Trumpism. There’s no obvious rhyme or reason for which posts he chooses to grace with a TYFYATTM. It’s popped up when Trump makes an announcement (like the extension of TikTok’s grace period to find a new buyer), when he makes an ultimatum (like the demand for an apology from Maine Governor Janet Mills, which went unrequited), and when he makes his scathing opinion known about a person, place, or thing (like he did most recently in an April 16 screed about Harvard). 

The purpose of “Thank you for your attention to this matter!” is open to interpretation, but there are hints in Trump’s posts about what he might mean by it. 

“Please let this notification serve to represent that the Department of Homeland Security, Border Patrol, and all other Law Enforcement Agencies within our Country have been so notified,” he wrote in a Truth Social post in March about Venezuela, before adding a TYFYATTM. Perhaps the same disclaimer is implied for all other posts that end this way, a reminder that if Trump felt compelled to do so, he could cancel a company’s contract via tweet, as he once did with Boeing.

The cold formality of TYFYATTM seems meant to distinguish one of Trump’s many daily dispatches as Official Business, something to be considered with utmost seriousness. It doesn’t always get the job done. In one instance, Trump dropped a TYFYATTM after merely mentioning that he’d had a conversation with Canadian PM Mark Carney, perhaps out of habit. (Although it’s certainly possible that Trump’s team uses the strange phrase when posting on his behalf, now that it’s become a signature line.)

TYFYATTM fuses together formality with urgency, conveying that something must be done! Whether he intends to or not, by addressing readers directly, Trump involves them. TYFYATTM brings them into breaking news, like when late-night talk show hosts precede a monologue joke with, “Did you hear about this?” Some readers might even feel deputized by the phrase—even if all they have to do is hate Harvard a little more than before. On the other hand, Trump may just understand that people &t=20s">like being thanked—even when they haven’t done anything.

In any case, whether through marketing prowess or sheer force of will and repetition, Trump has quickly lodged his new catchphrase within the cultural vernacular.

People on X and Bluesky have been using it as a goofy mock-signoff for decidedly unofficial proclamations.

QUITE ENJOYED THIS BUILDING’S PROPORTIONS. THANK YOU FOR YOUR ATTENTION TO THIS MATTER! pic.twitter.com/BPDxcTC69j

— Harry Wilkin$ (@hs_wilkins) April 10, 2025

Hard pass. Thank you for your attention to this matter.

— Jen Jennings (@jenjennings.bsky.social) 2025-04-21T15:27:20.318Z

My prices will continue to be whatever I feel like charging whenever I feel like charging it.

Thank you for your attention in this matter.

All hail The Queen of Rats.

— Tengushee (@Tengushee) April 15, 2025

And of course, plenty of others have been using it just to mock the president outright.

My understanding is that while we were not clear on OpSec over the weekend, we are now. Thank you for your attention to this matter.

— Schnorkles O'Bork (@schnorkles.bsky.social) 2025-04-21T14:43:33.665Z

[ the dumbest shit you've ever read in your life ] Thank you for your attention to this matter!

— Ian Boudreau (@ianboudreau.com) 2025-04-16T17:29:16.132Z

Thank you for your attention to this matter!

— Mark Harris (@markharris.bsky.social) 2025-04-21T20:47:30.278Z

During Trump’s first term, he minted a Duolingo lesson’s worth of catchphrases on Twitter that were similarly mocked and imitated into ubiquity. Considering it is somehow still less than 100 days into round two, there are likely many such cases still to come.

Unfortunately for Trump, he doesn’t get any originality points for “Thank you for your attention to this matter!” Snarky expressions of gratitude invoking the president are kind of old hat by now. (Thanks, Obama!)

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https://www.fastcompany.com/91321753/thank-you-for-your-attention-to-this-matter-donald-trump-viral-meme?partner=rss&utm_source=rss&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=rss