Meta tightens data restrictions on Business Tools, impacting advertisers' custom audiences and reporting. Industry experts advise preparation for privacy-focused changes.
The post Meta Announces Updates To Business Tools Affecting Advertisers appeared first on Search Engine Journal.
Google Ads to discontinue Enhanced CPC bidding strategy, transitioning advertisers to manual CPC or newer AI-driven options by March 2025.
The post Google Ads To Phase Out Enhanced CPC Bidding Strategy appeared first on Search Engine Journal.
https://www.searchenginejournal.com/google-ads-to-phase-out-enhanced-cpc-bidding
Reddit's VP of Ads Product discusses platform enhancements, including AI-driven solutions and improved targeting, balancing advertiser needs with user experience.
The post Reddit’s Strategy To Attract Advertisers: Interest-Based Targeting appeared first on Search Engine Journal.
Uncover the challenges brands face on TikTok. Learn why 84% of videos fail to generate strong positive emotions and capture attention.
The post 8 Out Of 10 TikTok Videos By Brands Fail To Capture Attention appeared first on Search Engine Journal.
https://www.searchenginejournal.com/8-out-of-10-tiktok-videos-by-bra
Starting out as an independent SEO consultant? Don't make these common mistakes. Learn from the experience of an experienced independent consultant in this article.
The post 7 Common Mistakes New Independent SEO Consultants Make (And How To Avoid Them) appeared first on Search Engine Journal.
Find the perfect project management tool for your SEO team. Compare the pros and cons of 15 platforms and optimize your campaigns.
The post 15 Project Management Tools For SEO Professionals appeared first on Search Engine Journal.
https://www.searchenginejournal.com/seo-tools/project-management/
Ensure the legitimacy of your Google Business Profile with video verification. Learn the best practices to increase online visibility for your local business.
The post Google Business Profile Video Verification Best Practices appeared first on Search Engine Journal.
https://www.searchenginejournal.com/google-business-profile-video-v
Ad firm Mediavine reportedly terminates a publisher's account for overusing AI-generated content, citing quality concerns.
The post Mediavine Bans Publisher For Overuse Of AI-Generated Content appeared first on Search Engine Journal.
https://www.searchenginejournal.com/mediavine-bans-publisher-for-overuse-of-ai-ge
Google search results increasingly exploited by "malvertising" ads spreading malware and phishing scams, researchers warn.
The post Google Users Warned Of Surging Malvertising Campaigns appeared first on Search Engine Journal.
https://www.searchenginejournal.com/google-users-warned-of-surging-malvertising-campaigns/52633
Google's Danny Sullivan published a statement about the recent ranking update, stressing not to make radical changes to improve rankings
The post Google’s Guidance About The Recent Ranking Update appeared first on Search Engine Journal.
https://www.searchenginejournal.com/google-offers-guidance-about-the-recent-ran