A new way to approach your PPC personas: Learning from the sales process to limit waste and accelerate ROI

By splitting your personas into buyer types, you’ll have more targeted messaging and higher conversions.

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http://feeds.searchengineland.com/~r/searchengineland/~3/bMgv3fI-wY8/a-new-way-to-approach-your-ppc-personas-learning-from-the-sales-process-to-limit-waste-and-accelerate-roi-350669