With each passing year, the phrase "Black Friday" becomes more of a misnomer. What was once a day of post-Thanksgiving special offers has become a month of sales promotions from retailers across the web. It's happening again in 2023: Target, Best Buy and Walmart are already advertising their early Black Friday deals, while Amazon is price matching many of those discounts and has its own "Holiday Deals" landing page. Many other shops and manufacturers have (or will soon have) early deals as well.
This barrage of sales promos can be aggravating, but it also presents a good opportunity to get your holiday shopping done at something closer to your own pace. To help, we've rounded up the best Black Friday deals you can get right now below. There's always a chance we get bigger discounts on November 24, but we're already seeing all-time lows on LG's A2 OLED TV, PS5 bundles, the 9th-gen iPad and other gadgets we like. We'll be updating our list regularly in the lead-up to Black Friday, so check back if there's anything else you've had your eye on.
Apple AirPods Pro (2nd gen)
The latest version of Apple's AirPods Pro is back on sale for $200 at Amazon and Target. That's about $10 more than their record-low price and $50 off their usual going rate. The AirPods Pro are the "best for iOS" pick in our wireless earbuds buying guide thanks to their easy pairing and deep integration with Apple devices. Effective active noise cancellation (ANC), a superb transparency mode and a pleasingly warm sound profile help as well, as does a new "adaptive audio" mode that can adjust the earphones' noise control settings based on your surroundings. That said, their battery life is just average at six-ish hours per charge, and you really have to use an iPhone to get anything out of them. We gave the Lightning-based version of the second-generation AirPods Pro a review score of 88 last year; this new iteration is almost identical, only it comes with a USB-C charging case and has a higher IP54 dust-resistance rating.
Apple iPad (9th-gen)
Apple's 9th-gen iPad is down to $249 at Amazon, Walmart and Target, which is a deal we've seen for much of the past month but still matches the tablet's lowest-ever price. This is the budget pick in our iPad buying guide, and it earned a review score of 86 in 2021. It's the last iPad to use Apple's old design language, so it has thick bezels, a Lightning port, a Home button and a non-laminated display. This variant also comes with a paltry 64GB of storage. At this price, though, it's still hard to do better if all you want is a large screen for streaming video, playing games and browsing the web. Its 10.2-inch display remains a step up from cheaper slates, its A13 Bionic chip is plenty fast for casual media consumption and its battery still lasts around 10 hours per charge. Most importantly, it's the cheapest route into Apple's huge app library, customer support and years of software updates.
If you want a more modern design, the iPad Air is the top pick in our guide, and it's now on sale for $500. Be warned, though: A recent Bloomberg report says that Apple plans to launch new tablets in the spring. If you don't need an iPad right away, it's probably worth waiting.
Apple Watch Series 9
The new Apple Watch Series 9 has dropped to $349 at Amazon and Walmart in an early Black Friday deal. That’s $50 off its usual price and the lowest we’ve seen since it debuted in September. That’s the price you’ll pay for the 41mm model, and the 45mm models have the same $50 discount, bringing them down to $379 each. The Series 9 took the crown of the best smartwatch you can get right now in our guide thanks to its new S9 SiP that brings slightly speedier performance and on-device Siri processing, the new Double Tap feature and other improvements.
Apple AirPods (2nd gen)
Starting on November 8, Walmart has the second-gen AirPods for only $69 — a new record low and the cheapest we’ve ever seen. These AirPods are a bit old at this point, but at this Black Friday price, they’re a great deal for anyone who just wants a pair of earbuds that will work seamlessly with their iPhone, iPad or MacBook.
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