Customer churn becomes most noticeable during dramatic events – consistent negative reviews, sudden user drop-offs, significant spikes in bounce rates or, the more obvious, plummeting revenue. Whilst these dramatic usability failures and system outages immediately demand attention, subtle UX issues that slowly erode user engagement can also play a damaging role in an organisation’s troubles. https://webdesignernews.com/how-underperforming-ux-may-be-affecting-your-customer-churn-rate/
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