Creative and TGIF join forces to make a next-level gaming chair

There’s a joke that goes a little something like this:

“How do you make a bandstand?”

“You take away their chairs!”

Standing may be the only option for that unfortunate band, but there’ll be no standing for gamers that want to lap up every detail in the soundscapes of their favorite games now thanks to a partnership between Creative Technology and TGIF that promises to yield brilliant-sounding and ergonomically designed gaming chairs.

Okay, so that introduction may have been beyond corny, but the partnership between Creative and TGIF does sound very cool. The two companies have effectively joined forces to merge the excellent audio fidelity you get in products like the Creative Pebble Pro and extreme comfort you get in TGIF products like the T0 gaming chair, all to create a more realistic sounding comfy experience.

The product that’s being debuted at CES 2025 this week is called the T0 Aurena Speaker System. And, if what CES attendees are saying about it is true, you’re unlikely to find a better-sounding and snugger gaming chair short of zip-tying a Creative Pebble Pro to the back of a leather sofa.

The T0 Aurena speaker system boasts Creative’s SoundBlaster CMSS3D+ technology that delivers rich, multi-directional audio with depth and clarity. It’s Creative’s premier technology for delivering a wide and immersive soundstage and surround sound in a desktop setup.

Better quality sound means it’ll be easier for gamers and movie lovers to hear things like footsteps, explosions, and environmental sounds from where they’re sitting. More comfort means they can do that for longer, too – it’s a win, win. The T0 Aurena speaker system will launch sometime in Q2 this year.