iPhone 17 Pro, Max and Air: Everything we know about Apple's new phones

Apple announces updates to its smartphone lineup every autumn, but the company often has a hard time keeping the details under wraps. Ahead of the official unveiling of the iPhone 17, we've already heard quite a few hints about what may be in store. Here's what we know and what we're expecting.

When will the iPhone 17 series be announced?

Most years, the flagship smartphones are introduced in September. It's a little early to have the specific dates; some years, Apple only gives a week or two of lead time between sending invites and hosting the event. But years of past precedent show that sometime in September should be when the 17 models make their debut.

What will the new iPhone 17 lineup include?

Design leaks suggest that Apple is building an ultra-thin smartphone, likely to be named the iPhone 17 Air to match Apple's ultralight laptop designation. Bloomberg's Mark Gurman, often a solid source of advanced intel about Apple, reported in January that the iPhone 17 Air will be equipped with a basic A19 chip and will only have a single camera lens. It may also use Apple's new in-house modem, which was introduced in February on the iPhone 16e. More details about this development may leak ahead of September, but that's what we know for now.

Each new roster includes a base model, but over the years, Apple shakes up the variety of phones it offers. Most likely there will be an iPhone 17 and an iPhone 17 Pro. Apple has also committed to the size matters philosophy, and has been building an iPhone Pro Max option with an even bigger screen and better battery life; the 17 roster will almost certainly have one as well. 

The iPhone 17 Air seems primed to take the place of a potential iPhone 17 Plus. Since the iPhone 16e was only just introduced in February at a surprisingly high price point, it seems unlikely that there will be a new addition to that lower end of the spectrum, the models that were previously called SE. 

At the very least, it sounds like the iPhone 17 Air won't take away the charging port and rely only on wireless connectivity. Bloomberg said that while Apple had investigated making the iPhone 17 Air without a single port, the company (fortunately) changed plans. He also says that the rumored phone will have a 6.6-inch screen and include the Dynamic Island and Camera Control button. Finally, the price is rumored at $900 — likely more than the standard iPhone 17 but less than the Pro.

What will iOS 19 be like?

Jon Prosser at Front Page Tech dropped a video in January that points to how a redesigned Camera app might point to &t=23s" data-original-link="

&t=23s">more drastic changes to come for the operating system in the upcoming iPhone line. Earlier in March, Bloomberg also backed the assertion that an iOS overhaul is in the works. There hasn't been a notable overhaul of iOS for several generations, and it could be exciting to see Apple pushing the envelope on software again. 

And while we don't have any formal leaks about this, it seems all-but guaranteed that Apple is going to continue pushing its Apple Intelligence suite. We're still waiting on some promised updates to Siri that are meant to take advantage of AI tools, so ideally those will be fully finished and integrated by the time the 17 series arrives.

The company typically shares more details about its upcoming plans for software during its Worldwide Developers Conference. WWDC 2025 will most likely be happening in early June, so expect to hear more about the operating system this summer. 

Update, March 17 2025, 2PM ET: Added details about the rumored price and features of the iPhone 17 Air.

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