Layering Success: How To Target High-Intent Users In Google Ads via @sejournal, @LisaRocksSEM

Learn how audience layering in Google Ads can help you reach the right people and maximize the effectiveness of your advertising campaigns.

The post Layering Success: How To Target High-Intent Users In Google Ads appeared first on Search Engine Journal.

https://www.searchenginejournal.com/layering-success-target-high-in

Surprising Review Stats To Feed Your Local Strategy [Study]

Survey reveals trends in local reviews: trust in word-of-mouth, growing focus on recent feedback, and the importance of owner responses in shaping customer trust.

The post Surprising Review Stats To Feed Your Local Strategy [Study] appeared first on Search Engine Journal.

https://www.searchenginejournal.com/surprising

YouTube Dominates TV Streaming: New Opportunities For Marketers via @sejournal, @MattGSouthern

YouTube now dominates U.S. TV streaming, surpassing mobile, offering marketers new ad formats and longer viewer engagement opportunities.

The post YouTube Dominates TV Streaming: New Opportunities For Marketers appeared first on Search Engine Journal.

https://www.searchenginejournal.com/youtube-dominates-tv-strea

Transactional AI Traffic: A Study Of Over 7 Million Sessions via @sejournal, @Kevin_Indig

A study shows AI chatbot referrals outperform search in engagement and conversions. Here’s what 7 million sessions reveal about the future of transactional traffic.

The post Transactional AI Traffic: A Study Of Over 7 Million Sessions appeared first on Search Engine Journal.

https://www.searchenginejournal.com/transactional-ai-traffic/539548/


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