Search Engine Land

Plus, why you shouldn’t let your employees choose their WFH days.

Please visit Search Engine Land for the full article.

http://feeds.searchengineland.com/~r/searchengineland/~3/eELKqGMw2GU/optimize-your-email-campaigns-with-the-updated-email-marketing-periodic-table-tuesdays-daily-brief-349093

With the right structure and parameters, pausing paid search can be an invaluable source of data for PPC professionals.

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http://feeds.searchengineland.com/~r/searchengineland/~3/NjqnrrP73bQ/how-and-why-you-should-pause-paid-search-for-science-349082

Advertisers can import up to 10,000 campaigns for each account.

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http://feeds.searchengineland.com/~r/searchengineland/~3/WZWQ9iKwJzw/facebook-import-is-now-available-in-microsoft-advertising-349081

New features are available in Google Ads for local businesses, travel, and more.

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http://feeds.searchengineland.com/~r/searchengineland/~3/-e0WFzEYoE4/the-greatest-hits-from-google-marketing-livestream-plus-microsoft-advertisings-new-ads-and-social-management-pilot-fridays-daily-brief-349057

This new resource gives marketers insights into the building blocks for good campaigns.

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http://feeds.searchengineland.com/~r/searchengineland/~3/0cstp7wdtt0/the-email-marketing-periodic-table-manage-deliverability-and-optimization-like-a-scientist-349071

Retailers on those platforms can more easily show their products for free across Google.

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http://feeds.searchengineland.com/~r/searchengineland/~3/ZhvCfCDlHvg/google-expands-its-shopping-integrations-to-include-retailers-on-woocommerce-godaddy-and-square-349036

The company also expanded tROAS bidding to Video Action campaigns and Discovery Ads.

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http://feeds.searchengineland.com/~r/searchengineland/~3/9bMJVfzMJR4/google-updates-customer-match-performance-max-campaigns-the-insights-page-and-product-feeds-at-its-marketing-livestream-event-349001

Some features may increase competition in travel ads, while others make ad creation and support easier for PPC marketers.

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http://feeds.searchengineland.com/~r/searchengineland/~3/wNoXzqUKht0/348972-348972

Google announced a number of local ad features at its annual Google Marketing Livestream event.

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http://feeds.searchengineland.com/~r/searchengineland/~3/Dpgj-_slOo0/google-launches-new-ad-formats-for-local-campaigns-and-pickup-later-for-local-inventory-ads-348959

Plus, Facebook and Instagram are rolling out the ability to hide likes.

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http://feeds.searchengineland.com/~r/searchengineland/~3/NagKp2rj-PA/why-less-is-more-when-presenting-and-showcasing-your-expertise-thursdays-daily-brief-349007