The search engine is reportedly in discussions with Morgan Stanley regarding a potential offer, but no offer has yet been made. https://searchengineland.com/google-considering-hubspot-acquisition-439095
LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads. https://searchengineland.com/linkedin-ctv-ads-b2b-439106
A new survey gives us a detailed look at what PPC experts are most worried about and how they feel about different platforms and features. https://searchengineland.com/ppc-survey-ai-priority-google-ads-trust-down-439072
When Google identifies an unlinked DV360 advertiser, it will recommend linking it to Google Analytics. https://searchengineland.com/google-to-start-issuing-display-video-360-linking-recommendations-439077
Google is also reportedly considering making some of its AI-powered search features only available to subscribers. https://searchengineland.com/google-ai-overviews-uk-439080
Learn how AI has changed content strategy and how you can integrate it with your CMS for maximum impact. https://searchengineland.com/flex-your-content-management-for-scalability-and-hyper-personalization-439056
Prepare your business for tomorrow's SEO challenges with insights on adapting to emerging trends, overcoming measurement hurdles and more.
https://searchengineland.com/build-future-ready-seo-strategy-439037
Is your site's organic traffic taking a nosedive? Use these questions to investigate and fix issues impacting your SEO performance. https://searchengineland.com/declining-organic-traffic-questions-diagnose-resolve-439018
The platform's updated video player, which draws comparisons to TikTok, will initially be released exclusively in the U.S. and Canada. https://searchengineland.com/facebook-full-screen-video-player-upgrade-439043
Learn hands-off vs. aggressive approaches, platform variations and best practices to improve ad relevance with negative keywords. https://searchengineland.com/negative-keywords-paid-search-strategies-438960