Stop building products for your imaginary users

Dear Mary-the-Marketer, you don’t exist — signed, every PM

3mo | UX Design
In the future, humans will exclusively create content for AI

Intelligent machines were meant to enhance human creativity, but in time, human creativity will exist only to sustain them.

3mo | UX Design
The good, the bad and the ugly of Duolingo gamification

Ten design principles rated from best to worst.

3mo | UX Design

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