Google expands ways to reach new and returning app users and update in-app event tracking

New features help app developers and marketers work together better too.

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http://feeds.searchengineland.com/~r/searchengineland/~3/6MxJsK-gJzQ/google-expands-ways-to-reach-new-and-returning-app-users-and-update-in-app-event-tracking-348789