[CAN][TECH][2] Looking for a Marketing Cofounder for an Edtech HRtech startup that uses the gig economy to make work more accessible.

Hi Everyone! I'm Areeb, the founder of Project ANT (explainer video on our homepage) and I'm seeking a CMO and a partner to add to our amazing team and lead the marketing, communications, and public relations efforts. Who are we? Project ANT is an Edtech marketplace to learn and develop real-world skills through project-based opportunities with growing companies and enter the talent acquisition pipeline as more engaged and reliable candidates with a proven ability to provide value and a 90% more likeliness to get hired in their area of interest. For recruiters we serve as a novel recruitment product which uses projects and matches candidates only if the goals of the individual align with your companys evolving needs and by ensuring that you test out prospects wirh a gig (freelance project) see real proof of work before you have to hire them. The ANT platform is Built to Educate, Showcase, and Match Students with Enterprises and enable them to work like never before. We are building a revolutionary online platform that will facilitate and make users ready for the future of work and provide businesses access to the right talent that has been validated, is credible, and equipped with the skills necessary to be innovative and valuable in the 21st century. Companies that work with ANT experience up to a 60% reduction and in new employee churn and can save over 50% of their acquisition costs whilst also getting a talent base that is more motivated and driven because their career goals are aligned with the company's plans. We are looking for someone who empathizes with our problem statement and understands the need for Project ANT from the user and customer sides. We have a young and agile team of 20+ people spread in 10 countries (majority North America based) and are highly passionate about the vision to build an equitable and inclusive future of work! Role Requirements The Chief Marketing Officer will play a key role in owning ANT’s Marketing (social media, partner channel, affiliate network, community, content, and website), Communication, and Public Relations. You will lead an early-stage tech startup with members that span across the globe (10 countries and growing) and work with our network of 40+ companies (and growing), affiliates (mostly B2B SaaS companies), and global supporters (UofT Entrepreneurship Network, Sheridan, Open Water Accelerator, HubSpot, etc.). We have built out 85% of our MVP and have been working on this for the past 13 months, now with a very solid team that has great dynamics and camaraderie. This would be a true founding member role and you would be expected to lead a very talented team of 5 (part-time) marketeers and work directly with our product, design, and development team members as well. Responsibilities: • Manage and own the company's public profile (Website, Social Media, PR) • Become an Edtech influencer and subject matter expert on the Future of Work • Design and lead campaigns such as product launch, skill-building events, product education campaigns, etc • Ensure the website and social media channels are constantly updated and performing well • Create a student ambassador network • Analyze analytics to gauge the success of campaigns • Create cross-marketing campaigns with our partners – we are partnered with multiple student organizations across North America and want to expand this further • Work with global brands and companies on joint campaigns • Work closely with our product, design, and marketing team to showcase the ANT platform on all online channels and build recognition • Liaison with organizations and forums such as Devpost and Web Summit to promote our media presence and interact with online communities and events in the startup, technology, and HR space • Build our company’s public brand to educate and attract users, accelerate engagement, and promote our startup’s mission of preparing and facilitating post-secondary students for a remote, project-based workplace • Bring a passion for entrepreneurship/tech and the ability to adapt to a dynamic work environment • Lead and educate the team and embrace the Earn, Learn, and Grow culture! • This is just the beginning, we have many more ideas and plans and are waiting for you to bring even more! If this role sounds like a good fit, please reach out! Regards, Areeb submitted by /u/areebmianoor [link] [comments] https://www.reddit.com/r/cofounder/comments/ov6kv5/cantech2_looking_for_a_marketing_cofounder_for_an/