Video calls make us less creative — but that’s no reason for your boss to force you back to the office

Video conferencing is making us dumber and less creative — and that’s according to science. A laboratory study by Columbia Business School’s Melanie S. Brucks and Stanford’s Jonathan Levav found that “video conferencing inhibits the production of creative ideas.” How’s that for a great excuse to keep your video turned off on your next Zoom call? The study found that “video conferencing hampers idea generation because it focuses communicators on a screen, which prompts a narrower cognitive focus.” To put that another way, the results suggest that the cognitive load used in virtual interactions hamper the amount of bandwidth we…This story continues at The Next Web https://thenextweb.com/news/video-calls-make-us-less-creative-but-that-doesnt-mean-back-to-the-office