According to recent data from Maze’s Continuous Research Report, 57% of product professionals say that product research has a positive effect on customer satisfaction. 55% say it improves product and feature adoption. And 42% agree that it affects profitability. Imagine how much more successful your product would be if you did research continuously? https://smashingmagazine.com/2023/01/better-roi-digital-products-continous-research/
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