"Black Friday" has really become a misnomer in recent years. What was once one day with truly limited-time offers has expanded into a month-long sales marathon that can feel more exhausting than exciting. It's happening again in 2023: Target, Best Buy and Walmart are already advertising their deals, while Amazon Black Friday deals kick off in earnest later this week.
If you're overwhelmed by the amount of discounts showing up in your internet feeds, you're not alone — but these sales present a good opportunity to get your holiday shopping done a little earlier, while saving some cash. To help, we've rounded up the best Black Friday deals on tech we've tested and reviewed below. Will there be some surprises on Black Friday proper? Possibly — but most deals live now are actually decent and worth considering. We're already seeing record lows on iPads, PS5 controllers and smart TVs. We'll be updating our list regularly in the lead-up to Black Friday, so check back if there's anything else you've had your eye on.
Apple iPad (9th-gen)
Apple's 9th-gen iPad is down to $249 at Amazon and Walmart, which is a deal we've seen for much of the past month but still matches the tablet's lowest-ever price. This is the budget pick in our iPad buying guide, and it earned a review score of 86 in 2021. It's the last iPad to use Apple's old design language, so it has thick bezels, a Lightning port, a Home button and a non-laminated display. This variant also comes with a paltry 64GB of storage. At this price, though, it's still hard to do better if all you want is a large screen for streaming video, playing games and browsing the web. Its 10.2-inch display remains a step up from cheaper slates, its A13 Bionic chip is plenty fast for casual media consumption and its battery still lasts around 10 hours per charge. Most importantly, it's the cheapest route into Apple's huge app library, customer support and years of software updates.
If you want a more modern design, the iPad Air is the top pick in our guide, and it's now on sale for $500. Be warned, though: A recent Bloomberg report says that Apple plans to launch new tablets in the spring. If you don't need an iPad right away, it's probably worth waiting.
Apple Watch Series 9
The new Apple Watch Series 9 has dropped to $349 at Amazon and Walmart in an early Black Friday deal. That’s $50 off its usual price and the lowest we’ve seen since it debuted in September. That’s the price you’ll pay for the 41mm model, and the 45mm models have the same $50 discount, bringing them down to $379 each. The Series 9 took the crown of the best smartwatch you can get right now in our guide thanks to its new S9 SiP that brings slightly speedier performance and on-device Siri processing, the new Double Tap feature and other improvements.
Apple M2 Mac Mini
Amazon has discounted the M2-powered Mac Mini desktops: the 256GB model has dropped to $500 thanks to a discount and a clippable coupon added on top of that, while the 512GB model is on sale for $690 with similar bundled discounts. It’s a great option if you want a speedy desktop running macOS, with a bevy of ports as well. It earned a score of 86 in our review, and it has a headphone jack, a Gigabit Ethernet port, two USB-A connectors, two Thunderbolt 4 USB-Cs and an HDMI 2.0 port.
Meta Quest 2 VR headset
The Meta Quest 2 VR headset is $50 off and down to $249, which is the best price we’ve seen. Despite the launch of the impressive Quest 3, we still consider the Quest 2 to be one of the best VR headsets available right now — precisely because of its more affordable price. It’s still the best way to jump into VR without spending a ton of money, and the Quest 2 has the perks of being completely cordless and comfortable to wear for long sessions. The hardware includes fast-switching LCDs with a smooth 90Hz refresh rate, and it comes with Meta’s sold motion controllers.
Fitbit Charge 6
Fitbit’s newest fitness tracker, the Charge 6, is $60 off right now and down to a record low of $100. It’s the follow-up to one of our favorite fitness trackers, the Fitbit Charge 5, and it brings back the physical side button that previous generations had and integrates even more with Google services. It has an AMOLED touchscreen that displays all of your activity stats and smart notifications, a built-in GPS for mapping outdoor workouts, a week-long battery life and the ability to display turn-by-turn directions on its screen from Google Maps.
Amazon Fire TV Stick Lite
Amazon’s most affordable Fire TV Stick is down to $16 for Black Friday, which is only $1 more than its record-low price. You’ll find decent discounts across most of the Fire TV lineup right now — including a $20 discount on the new Fire TV Stick 4K Max — and this model is the cheapest of the bunch. It supports HD video as well as most major streaming services, plus it comes with a pared-down version of the Alexa voice remote. If you want the most powerful dongle that Amazon makes with support for 4K HDR content and Wi-Fi 6, you’ll have to spend $40 for the new Fire TV 4K Max.
Sony WH-1000XM5
The Sony WH-1000XM5 is down to $328 at
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