"Black Friday" has become more and more of a misnomer in recent years. What was once one day with truly limited-time offers has expanded into a month-long sales marathon that can feel more exhausting than exciting. It's happening again in 2023: Amazon, Target, Best Buy and Walmart and several other retailers are acting like Black Friday proper is already here. If you're overwhelmed by the amount of discounts showing up in your feeds, you're not alone. To help, we've rounded up the best Black Friday deals on tech we've tested and reviewed below. Will we see lower prices on Black Friday itself? Potentially, but we expect many of the deals that are live now to run all the way through to Cyber Monday. We'll be updating our list regularly in the lead-up to Black Friday, so check back to catch all of the latest Black Friday deals.
Apple iPad (9th Gen)
Apple's 9th-gen iPad is down to a new low of $230 at Amazon and Target. This is the budget pick in our iPad buying guide, and it earned a review score of 86 in 2021. It's the last iPad to use Apple's old design language, so it has thick bezels, a Lightning port, a Home button and a non-laminated display. This variant also comes with a paltry 64GB of storage. At this price, though, it's hard to do better if all you want is a large screen for streaming video, playing games and browsing the web. Its 10.2-inch display remains a step up from cheaper slates, its A13 Bionic chip is plenty fast for casual media consumption and its battery still lasts around 10 hours per charge. Most importantly, it's the cheapest route into Apple's huge app library, customer support and years of software updates. If you need more storage space, the 256GB model is also down to a low of $380.
Apple AirTags
A four-pack of Apple’s AirTags have dropped to $80, which is just about $5 more than the pack’s record-low price. If you’re unfamiliar, AirTags are small Bluetooth trackers that you can keep in your bag or luggage or attach to items like your keys so you can keep track of their location. The only catch is that these only work with Apple devices as their host device, so Android users will have to pick a tracker from another brand to get similar benefits. AirTags connect to Apple’s Find My network, so you can see where your stuff is in that app and even force the gadgets to ring so you can more easily find your belongings (if you’re within close proximity).
Apple Watch Series 9
The new Apple Watch Series 9 has dropped to $329 at Amazon, Walmart and Target in a Black Friday deal. That’s $70 off its usual price and the lowest we’ve seen since it debuted in September. That’s the price you’ll pay for the 41mm model, but the 45mm models are now down to $359 with the same $70 discount. The Series 9 took the crown of the best smartwatch you can get right now in our guide thanks to its new S9 SiP that brings slightly speedier performance and on-device Siri processing, the new Double Tap feature and other improvements.
Apple Watch SE
The Apple Watch SE has dropped to a record low of $190 for Black Friday, which is $60 off its usual price. It may not have all of the advanced health tracking features of the Series 9, but the SE has all of the basics you’d want in a smartwatch, including smart notifications, all-day activity tracking and perks like Fall and Crash Detection and Emergency SOS. If you’re looking for a good entry-point into the Apple Watch space, or a gift for someone who has never worn a smartwatch before, the Apple Watch SE is a great option.
Apple AirPods Pro (2nd Gen)
The latest version of Apple's AirPods Pro is back on sale for $190 at Amazon, Target and Best Buy. That matches an all-time low and comes in $60 below the pair's usual going rate. The AirPods Pro are the "best for iOS" pick in our wireless earbuds buying guide thanks to their easy pairing and deep integration with Apple devices. Effective active noise cancellation (ANC), a superb transparency mode and a pleasingly warm sound profile help as well, as does a new "adaptive audio" mode that can adjust the earphones' noise control settings based on your surroundings. That said, their battery life is just average at six-ish hours per charge, and you really have to use an iPhone to get anything out of them.
We gave the Lightning-based version of the second-generation AirPods Pro a review score of 88 last year; this new iteration is almost identical, only it comes with a USB-C charging case and has a higher IP54 dust-resistance rating. If you don't care about the updated charging port, note that the older Lightning version will be on sale for $169 at Walmart on November 22.
Apple AirPods (3rd Gen)
The third-gen Apple AirPods are back down to $140 at Amazon and
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