Apple’s iPhones are losing their appeal in China while local competitors are advancing, according to market tracker IDC.
iPhone shipments in the country dropped 3.1% year-over-year in the second quarter, the International Data Corporation (IDC) report said, despite China’s smartphone shipments gaining 8.9% overall. The decline pushed Apple out of the top five handset makers in China for the first time in four years, according to the report.
“In the first half of the year, Huawei was the leader in the market despite the U.S. trade restrictions, further closing the gap with Apple in the >US$600 segment,” IDC senior analyst Arthur Guo said in the report.
Apple’s iPhone has struggled to maintain its popularity in China this year, despite the tech giant launching an aggressive discounting campaign to fight slowing sales in one of its largest markets. Competition has been intense in the past year. Local competitors Huawei and Xiaomi, for example, saw large double-digit growth in the second quarter, according to IDC.
To be sure, it’s difficult to quantify iPhone shipments. For example, iPhone revenue in China grew in the first quarter of this year, despite many believing that shipments had dipped. Apple is set to report earnings for the second quarter on August 1.
Apple hopes to ship at least 90 million of its upcoming iPhone 16 models in the second half of this year, Bloomberg reported.
Login to add comment
Other posts in this group
Influencers get a lot of stick these days. The latest thing they’re being blamed for: shark attacks.
Scientists have noted a recent rise in shark attacks, and according to new research p
As artificial intelligence gets smarter, a growing number of companies are increasing its implementation in their operations or more heavily promoting their own AI offerings. The buzzword for this
Consumers are only just starting to feel pain from Trump’s Liberation Day tariff spree. Amazon
When Donald Trump returned to the White House in 2025, many in the tech world hoped his promises to champion artificial intelligence and cut regulation would outweigh the risks of his famously vol
The first 27 satellites for Amazon’s Kuiper broadband internet constellation were launched into space from Florid
There are so many ways to die. You could fall off a cliff. A monk could light you on fire. A bat the size of a yacht could kick your head in. You’ve only just begun the game, and yet here you are,
Former Tinder CEO Renate Nyborg launched Meeno less than two years ago with the intention of it being an AI chatbot that help
