Uh oh, Elon: Half of European marketers plan to cut spending on X ads

The advertising exodus from X is set to accelerate. In 2025, almost half of marketers in Europe and North America plan to cut their spending on the platform. That’s according to a new study from Kantar, a market research firm based in the UK. The company found that trust in ads on X is now “historically low.” Unsurprisingly, the company’s reputation has plummeted under the leadership of Elon Musk. When Musk bought the platform in 2022, trust from marketers stood at a worrying 22%. Two years later, it’s down to a dismal 12%. Trust isn’t their only concern. Only 4%…

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