These are the best Black Friday Apple deals on AirPods, iPads, MacBooks and AirTags we could find

Apple’s website hardly ever hosts sales of its own. So we have to rely on other retailers, like Amazon, Best Buy, Walmart and Target to discount Apple devices for Black Friday and Cyber Monday. This year, the deals have been pretty great — if you’ve been waiting for a better price before grabbing that iPad or pair of AirPods, congratulate yourself now, the wait was likely worth it.

We found discounts on current-model gear, as well as previous generation devices that’ll still serve you well. And if you’d like a little more info before plunking down your money, you can check out our reviews and buying advice beforehand — all of which are linked below. Here are the best Apple deals for Black Friday that you can still get today.

The best Black Friday Apple AirPods deals

Apple has four models of AirPods right now: The AirPods Pro 2, the over-ear AirPods Max and two AirPods 4, one with active noise cancellation and one without. Apple has been doing a lot of interesting things with their headphones lately, making this a good time to dive in. Though the discounts for Black Friday look to be minor, it's better than paying full price.

• Apple AirPods Pro 2 (USB-C) for $154 ($95 off): This is a new low price for what we call the best earbuds iPhone users can get. Recently, Apple’s tiny white gizmos got even better with the addition of hearing aid features. They have a remarkably natural-sounding transparency mode, solid active noise cancellation and make a great go-between for Siri’s assistance. Also at Walmart.

• Apple AirPods Max (USB-C) for $499 ($50 off): Apple’s only over-ear headphones haven’t had a full revamp in a few years. When the iPhone 16 came out, Apple swapped out the lightning port for a USB-C connector and introduced new colors. While the overall design and build is a bit old at this point, they still deliver balanced sound in a premium package.

• Apple AirPods 4 (standard) for $119 ($10 off): Here's a minor discount on Apple’s newest personal audio device. They were announced alongside the iPhone 16 back in September. There are two versions of the AirPods 4, this is the standard version without active noise cancellation. Both have a redesigned shape for a better fit and offer an open ear design (as opposed to the closed-ear shape of the Pro model). We gave them an 88 in our review. Also at Target. 

• Apple AirPods 4 (ANC) for $165 ($14 off): The new buds with ANC got a respectable 86 in that same review. We noted they had pro-level features like letting you nod or shake your head to respond to Siri’s questions and Personalized Spatial Audio with dynamic head tracking. Also at Target. 

The best Black Friday Apple Watch deals

If you take steps or do a workout and you’re not wearing a smartwatch, does it really count? Of course, the Apple Watch is more than a fitness tracker, it’s also a shortcut to your iPhone notifications, a handy Siri portal and an always-on weather forecast. Plus it tells time. While they’re not cheap, these Black Friday Apple Watch discounts should help.

• Apple Watch Series 10 for $329 ($70 off): This is the lowest price we've seen yet on an Apple Watch Series 10. It is our top pick for the best smartwatch you can buy and has a slightly thinner and lighter design, a wide-angle OLED panel for better viewing angles, plus all of the watchOS 11 features that Apple recently released. Also at Walmart.

• Apple Watch SE for $149 ($100 off): Apple’s budget smartwatch hasn’t had an update since 2022. There were rumblings that we’d see an update with the launch of the Apple Watch Series 10 but that didn’t happen. But if you just need a reliable wrist companion for your iPhone and an accurate fitness and workout tracker, this will serve. This is a brand new all-time low. Also available at Amazon.

• Apple Watch Ultra 2 for $719 ($80 off): The Ultra model is big and has a big price tag to match, so this discount might help. It’s our Apple Watch recommendation for adventurers and athletes t