Vizio is now a member of the Walmart corporate empire. The retail company announced the completion of its $2.3 billion acquisition of the TV manufacturer on Tuesday.
Walmart didn’t just buy a TV brand. It now owns a new advertising platform. Vizio’s SmartCast OS collects huge amounts of data from its 19 million active accounts, and the company makes the majority of its money from the platform. Walmart’s new partnership with Vizio and its other smart TV brand Onn is sure to stir up the lucrative competition for advertising revenue, according to the Wall Street Journal.
Walmart officially announced its plans to buy Vizio in February following early reports about its deal.
This article originally appeared on Engadget at https://www.engadget.com/home/home-theater/walmart-completes-its-23-billion-purchase-of-vizio-222449239.html?src=rss https://www.engadget.com/home/home-theater/walmart-completes-its-23-billion-purchase-of-vizio-222449239.html?src=rssLogin to add comment
Other posts in this group
After a couple years of having its open-source Llama AI model be just a part of its Connect conferences, Meta is breaking things out and hosting an entirely generative AI-focused developer conferen
The Legend of Ochi feels like a film that shouldn't exist today. It's an original story, not an adaptation of an already popular book or comic. It's filled with complex puppetry and practi
The fashion-forward adventure Infinity Nikki is finally coming to Steam on April 29, compl
