LG is the debut act at CES "press day," the full day of press conferences that precede the show floor's opening on Tuesday. LG execs will take the stage at Mandalay Bay promptly at 8AM PT on Monday — and you can watch it all right here.
Last year, LG pre-empted Apple by reinventing what the "AI" initials stand for. In LG parlance, it's "Affectionate Intelligence" — an angle they are leaning into again this year. As for more tangible products, the transparent OLED-T TV the company announced in 2024 did make it across the preorder finish line before New Year's Eve — with a $60,000 price tag. And in addition to its usual big appliance push, LG even touted new EV chargers. But the little home robot that LG introduced last year hasn't been seen since.
What to expect at the LG CES 2025 press conference
Beyond the "AI everywhere" angle (which you'll hear from nearly every vendor this year), expect LG to tie together its full range of product categories, from TVs to appliances and everything in between. And because LG (like Samsung) has tended to tip its hand in the days and weeks before CES, we already have some idea of what to expect. For instance, we already know that the company's 2025 OLED evo TV line will pair 4K resolution with gaming-friendly 165Hz refresh rate. Meanwhile, the new PF600U packs an HD projector, Bluetooth speaker and LED mood lamp into something that looks like an old-school oscillating floor fan. On the audio front, Engadget's Billy Steele already likes the "punchy highs" he heard during a quick demo of the compact S20A soundbar. And the newest LG Signature microwave includes a built-in 27-inch touchscreen display on its door, so your kitchen will never be without a screen.
Of course, we're hoping to see another take on transparent TVs (maybe with a more consumer-friendly price point) and maybe a real-world look at that robot, too.
Watch the LG CES 2025 livestream
You can watch the LG CES press conference as it happens below. The feed will start Monday, January 6 at 11:00AM ET. We'll also be embedding Engadget's liveblog coverage, so you can get up-to-the-minute commentary as well.
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