Remember when maintaining a blog was THE way to build your developer brand?
When thoughtful technical writing could lead to speaking gigs, job offers, and meaningful connections?
But in 2025, the landscape has shifted dramatically:
- LinkedIn's algorithmic feed heavily favors short-form "broetry" over substantive technical content - Twitter/X has become a battleground of AI-generated hot takes - Medium is drowning in SEO-optimized tutorials that all say the same thing
Unless you're already established or willing to play the AI-SEO game, it feels impossible to build genuine readership for a technical blog in 2025.
Yet part of me wonders if I'm just being cynical. Maybe there's still value in writing for its own sake? Or perhaps there are distribution channels I haven't considered?
For those still maintaining personal blogs: How do you find readers? Where do you share your content? And most importantly - why do you keep writing?
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