More users are watching YouTube on TV than mobile

YouTube has officially been around for two decades and a lot has changed over the years — including how people watch it. Now, a new report from YouTube claims TV has overtaken mobile to become the primary device for viewing content in the US. 

Yes, despite the tremendous push to smart phones, TVs, with their big screens and chunky remotes are still relevant. YouTube looks at watch time to determine device positions.Nielsen, a market research company that's been reporting on TV viewing habits for decades, says that YouTube has been the number one service in streaming watch time for the last two years.

YouTube has also announced that its working on a new feature called Watch With. This tool should allow creators to produce live commentary and reactions to any games and events. Of course, many creators already do something like this, but the new tool could be more integrated into the platform. YouTube began testing it with the NFL but will try it out with other content throughout the year. 

This article originally appeared on Engadget at https://www.engadget.com/entertainment/youtube/more-users-are-watching-youtube-on-tv-than-mobile-140035151.html?src=rss https://www.engadget.com/entertainment/youtube/more-users-are-watching-youtube-on-tv-than-mobile-140035151.html?src=rss
Created 9h | Feb 11, 2025, 3:10:26 PM


Login to add comment

Other posts in this group

Apple's Studio Display is $300 off right now

The Apple Studio Display is available with a

Feb 11, 2025, 10:10:21 PM | Engadget
Google I/O 2025 kicks off on May 20

Google has set the date for its next I/O developer conference. This year, the annual event will take place over

Feb 11, 2025, 10:10:20 PM | Engadget
The 2024 Kindle Paperwhite drops to its lowest price of the year

If you're not one for carrying lots of books around then an e-reader is the way to go. Right now, you can get the

Feb 11, 2025, 5:30:22 PM | Engadget
South of Midnight preview: Stopped motion

As I sat down to play the 90-minute South of Midnight preview, I had one major question: Why does the framerate look like that? The trailers display a purposefully choppy animatio

Feb 11, 2025, 5:30:20 PM | Engadget