Hate speech on X dramatically increased during the several months that Elon Musk served as CEO when compared to the prior months, according to a new study.
The analysis, published Wednesday, showed that hate speech spiked on the platform shortly before Musk purchased X (then called Twitter), and continued through May 2023. Researchers found that the weekly rate of hate speech was up about 50% over the months prior to Musk’s purchase. The study noted an increase in use of homophobic, transphobic, and racist slurs.
The researchers also found a spike in “likes” of hate posts, which they said indicate increased engagement. The findings run contrary to Musk’s claims that hate speech impressions on the platform were sloping downward. (X did not respond to Fast Company‘s request for comment.)
To be sure, the researchers said they could not set firm conclusions on a cause-effect relationship between Musk’s acquisition of X and the findings. Still, they argued for stronger moderation and more research.
“Overall, these results highlight a need for increased moderation to combat hate and inauthentic accounts on X,” the researchers wrote. Once Musk took over the social media company, he quickly loosened restrictions on what can be said or shared on the platform.
The study’s release coincides with the slow return of many high-profile advertisers to X. Several brands, including Comcast, Apple, IBM, Disney, and Warner Bros., pulled their ad spend from the platform soon after Musk’s takeover, because ads began to appear next to hate speech and other offensive content. But now Musk is one of the top officials in President Trump’s administration, and some may want to bolster their relationships with Musk. Apple is reportedly considering returning to the platform. Comcast, IBM, Disney, and Warner Bros. have all resumed ad spend, according to The Wall Street Journal.
Still, ad buyers have said that brands that return to X are spending much less than they were before Musk acquired the company. (Amazon is reportedly upping its ad spend.)
Login to add comment
Other posts in this group
Few apps are as inextricably linked to the iPhone as Apple’s Messages. Introduced with the original iPhone almost 18 years ago, the app (then called “Text”) has become the primar
Elon Musk said on Friday that his xAI has acquired X, the social media app formerly known as Twitter, in an all-stock transaction for $45 billion, including $12 billion in debt.
“x
There’s a reason Haliey Welch seemingly vanished from the internet overnight: S
Meta wants to revive Facebook’s old-school appeal by introducing a new Friends Tab, which will focus solely on posts shar
This week, the internet had a rare opportunity to transform their selfies and family photos into stunning Studio Ghibli–style portraits. What started as a lighthearted trend quickly took a darker
One of China’s largest server makers, H3C, has flagged potential shortages of Nvidia’s H20 chi
Ever since it became obvious that the iPhone was one of the most transformative consumer products in history, a question has been floating out there: Would its impact ever be matched by a device i
