Need a bodyguard? Now there’s an app for that

A new app makes hiring security as simple as ordering an Uber. 

A viral TikTok with 11.2 million views reads, “POV we just ordered bodyguards to pick us up from the airport.” In the video, two influencers summon a pair of Protectors—private security in black SUVs—to Newark Airport after flying in from Los Angeles for New York Fashion Week. Another clip follows: “Everything we did with our bodyguards today.” They get picked up from their hotel, stop for matcha, attend a runway show, and shop—all accompanied by four bodyguards.

The videos are savvy marketing for Protector, a soon-to-launch app promising on-demand personal security for the general public. “These ads are working bc I have never in my life pre-downloaded an app,” one commenter wrote. Another added, “As soon as this app is available, I’m booking.”

Launching Tuesday in New York City and Los Angeles, Protector charges $200 per hour for a bodyguard and a driver, with prices climbing based on the client’s needs—whether extra guards, a full motorcade, or high-level security measures, according to the app’s 25-year-old founder and CEO, Nick Sarath.

“Ultra high-profile individuals like Elon Musk and Jeff Bezos have dedicated full-time protection teams, but for most people, navigating security options is more challenging than it should be,” Sarath told The New York Post this week.

Clients can customize nearly every detail, from their Protector’s attire (business formal, business casual, or “tactical casual”) to their ride—choosing between Cadillac Escalades and Chevy Suburbans. The Protectors themselves are elite professionals with backgrounds in Air Force Pararescue, SWAT, Navy SEAL teams, and Special Operations Forces. “The bodyguards are selected based on their years of experience and specialized units in which they’ve served,” Sarath added. All are licensed to carry concealed weapons and remain armed on duty.

Beats waiting around for a taxi.

https://www.fastcompany.com/91280360/need-a-bodyguard-now-theres-an-app-for-that?partner=rss&utm_source=rss&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=rss

Created 1mo | Feb 18, 2025, 6:20:05 PM


Login to add comment

Other posts in this group

How to bring Apple’s ‘Hide My Email’ privacy to Android and Windows

Have you ever wanted to sign up for an online service but you didn’t want to provide your real email address as part of the process?

There’s a good chance your email address has

Mar 30, 2025, 9:10:04 AM | Fast company - tech
3 great, free Word alternatives in the wake of the Microsoft 365 price hike

Did everyone get the Microsoft 365 rate-hike notice? The personal plan is going from $70 a year to $100 a year.

Mar 30, 2025, 6:40:06 AM | Fast company - tech
iMessage still lags behind its peers. 4 ways Apple should update it for iOS 19

Few apps are as inextricably linked to the iPhone as Apple’s Messages. Introduced with the original iPhone almost 18 years ago, the app (then called “Text”) has become the primar

Mar 29, 2025, 9:50:03 AM | Fast company - tech
Elon Musk’s xAI startup just bought X for $45 billion

Elon Musk said on Friday that his xAI has acquired X, the social media app formerly known as Twitter, in an all-stock transaction for $45 billion, including $12 billion in debt.

“x

Mar 29, 2025, 12:40:02 AM | Fast company - tech
Facebook’s new throwback move: a feed just for friends

Meta wants to revive Facebook’s old-school appeal by introducing a new Friends Tab, which will focus solely on posts shar

Mar 28, 2025, 7:50:09 PM | Fast company - tech
OpenAI’s Studio Ghibli-style images renew the debate Over AI and copyright

This week, the internet had a rare opportunity to transform their selfies and family photos into stunning Studio Ghibli–style portraits. What started as a lighthearted trend quickly took a darker

Mar 28, 2025, 7:50:08 PM | Fast company - tech