Alphabet Inc’s Google is close to deciding on locations in its key market of India where it will open its first physical retail stores outside the United States, three sources familiar with the matter said.
Google counts India as a key growth market, where it has committed to investing $10 billion. It currently has only five physical stores, all in the United States, which sell its products such as Pixel phones, watches, and earbuds.
It is aiming to mirror a retail approach that helped Apple Inc. rake in billions of dollars in the past two decades by showcasing its own products. Apple has 500 plus stores worldwide.
Google is in advanced stages of finalising locations in or around the capital of New Delhi, and the financial capital Mumbai, said three sources, who declined to be named as the process is confidential.
Google declined to comment on the matter.
The first source said the stores are likely to be around 15,000 square feet, and will take at least another six months to open, though the timeline could change.
The IT hub of Bengaluru in south India was also considered, but New Delhi and Mumbai are the frontrunners, the person added.
“The idea is to compete with Apple . . . especially to target the luxury segment,” said the person, adding more stores will be considered if the initial ones do well.
Google currently sells it products in India through authorised retailers, as does Apple. But in 2023, Apple CEO Tim Cook visited India to open its first company-run stores in Mumbai, and then in New Delhi.
Pixel phones in India cost from about $370 to $2,000 for top-end models. Apple’s iPhones cost from about $520–$2,130. Google has also started making Pixel smartphones in India.
In 2024, Apple dominated the local market for premium phones, priced above $520, with a roughly 55% share, compared with Pixel’s 2% share, research group Counterpoint said. The fast-growing Indian market has about 712 million smartphone users currently.
Google’s plan to open the stores is firm and will be executed soon, there are some standard regulatory and compliance processes to clear before the stores can be set up, said the second source, without elaborating on the issues.
A third source said one of the possible locations Google is considering near New Delhi is in the satellite city of Gurugram, where many global corporations such as Uber and Meta have offices and the likes of Uniqlo have retail outlets.
In India, Google is battling many regulatory and legal challenges. Among them are ongoing antitrust cases related to its in-app billing system and abuse of market position in the market for smart TVs.
In a top-level departure, Google lost its India head of public policy this month, marking the second departure in around two years from the critical role which is key to government engagement.
—Aditya Kalra, Reuters
Login to add comment
Other posts in this group
Hackers linked to Russia’s government launched a cyberattack last spring
In a time where tariff price hikes are invading seemingly every
Remember the viral “Ice Bucket Challenge” of 2014? Over a decade later, it’s back—
The U.S. Federal Trade Commission on Monday sued Uber Technologies, accusing it of signing up some Uber One subscribers without their knowled
As Big Tech kicks off its quarterly earnings season this week, the industry’s bellwether companies have been thrust into a cauldron
Weeks ahead of his death, Pope Francis dedicated this month’s prayer intention to
Remember when TikTok went nuts for “Dubai chocolate”? Well, that fervor is now causing an international shortage of pistachios.
The trend took off in 2023 when food reviewer Maria Vehera
