DirecTV’s skinny bundles have a cable news problem

DirecTV is trying to break up the pay TV bundle this year with cheaper, genre-based packages, but one genre in particular is standing in the way.

When you look at DirecTV Stream’s new MySports, MyEntertainment, and MyNews packages, they all have one thing in common: Fox News, CNN, and MSNBC are included whether you want them or not. Those mandatory cable news offerings are likely adding around $5 per month to each package based on reported per-subscriber carriage fees.

Cable news is still a lucrative part of the pay TV ecosystem, so programmers may be unwilling to break them off from any TV package. But the result for DirecTV is a trio of bundles that still feel a bit bloated.

Breaking down DirecTV’s new bundles

DirecTV has a web page showing all its new bundles, with channel lists for each one, but here’s the gist:

• MyEntertainment ($35 per month) includes a broad mix of entertainment channels and cable news, but no local or sports channels. Disney+ and Hulu (with ads) are also included, and Max will be added soon at no extra charge. Notable channels include HGTV, History, Discovery, and Bravo.
• MyNews ($40 per month) has the big three major cable news networks along with local NBC and Fox stations, plus CNBC, CNBC World, Fox Business, CNN International, i24, and Newsmax.
• MySports ($70 per month) has local ABC, Fox, and NBC channels; plus, ESPN channels, Fox Sports channels, Turner channels (TNT, TBS, and TruTV), all four league-specific channels, and USA, along with cable news. ESPN+ is included as well.

DirecTV is also selling a $35-per-month MiEspañol package and some optional add-ons, including a $10-per-month MyCinema package and a $13-per-month MySports Extra package with NFL RedZone. You’re allowed to mix and match different genre packs, but DirecTV also still offers larger channel bundles (which it now calls “Signature Packages”) that start at $90 per month.

Because cable news is included in each of the three main packages listed above, you’re paying for them even if you never watch them. Fox News was seeking per-subscriber fees of around $3 per month as of 2023 according to Vanity Fair, while CNN’s carriage fees were $1.01 in 2020 according to Variety and have surely increased since then. Assuming similar fees for MSNBC, the three channels combined likely add around $5 per month to every pay TV package.

Who are DirecTV’s new bundles for?

It’s hard to imagine the ideal customer for DirecTV’s MyNews pack at $40 per month when its three most popular cable news channels are included in every other DirecTV English-language package.

DirecTV’s MyEntertainment package, for instance, is $5 per month cheaper, yet it includes Disney+, Hulu, and Max (a $17-per-month value on their own); plus, a bunch of entertainment channels. Compared to MyNews, it’s only missing some less popular cable news channels, such as CNBC and Fox Business.

While MyNews does include local Fox and NBC stations, it’s missing ABC and CBS, so it’s not a complete replacement for basic cable. You might be better off trying to get local channels with an antenna, signing up for a bigger bundle, or looking at other ways to get broadcast TV programming.

DirecTV’s $70 per month MySports package is more compelling for sports fans, or at least it will be if DirecTV manages to add CBS stations. An option to add regional sports—the package’s other big missing piece—will come to select markets by the time baseball season starts. Still, it’d be a stronger package if sports fans didn’t have to pay a cable news tax as well.

Everyone gets cable news

DirecTV isn’t alone in having to carry cable news.

In January, Comcast launched its own “Sports and News” package for $70 per month, the same price as DirecTV MySports. Though it omits sports programming from Warner Bros. Discovery (including TBS and TNT), it still includes Warner’s CNN along with Fox News and MSNBC.

Meanwhile, Fubo is planning its own “Sports & Broadcast” bundle, with sources telling TheDesk’s Matthew Keys that it will cost between $50 and $60 per month. That package will reportedly include Fox News and Fox Business as well, because Fox is still requiring distributors to bundle its sports and news channels together, one source said. (Fox, for that matter, plans to include both sports and news in its forthcoming standalone streaming service.)

Cable news still represents some of the most popular programming on cable, with MSNBC and Fox News routinely landing in the top 10 for total annual viewers, so some folks might appreciate that it’s part of every emerging skinny bundle. But for those who get their news elsewhere—be it via free streaming news channels or, dare I say it, print journalism—cable news is an unnecessary expense that stands in the way of more flexible and more affordable packaging.

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