‘I caught a baby wombat’: U.S. influencer Sam Jones was roundly condemned for her wildlife stunt in Australia

A U.S. influencer has united Australia—and much of the world—in outrage after filming and filming herself snatching a baby wombat from its mother and posting the clip online.

The Montana-based content creator, known as “Sam Jones”, calls herself a “wildlife biologist and environmental scientist” on her now-private Instagram account. In a since-deleted video, shot in Australia, Jones is seen grabbing a baby wombat from its mother near a remote road at night. She runs back to her vehicle, holding the animal up to the camera, as the mother wombat runs after them. 

“I caught a baby wombat,” Jones exclaimed in the video. The animal appeared to be distressed in the clip, wriggling and hissing. A man behind the camera can be heard laughing: “Look at the mother,” he said, “it’s chasing after her!” The baby appears to be a common wombat, which is a protected marsupial found only in Australia.

According to BBC news, the caption of the now-deleted post read: “My dream of holding a wombat has been realised! Baby and mom slowly waddled back off together into the bush.”

Responding to early criticism, Jones defended her actions in the video’s comments. “The baby was carefully held for one minute in total and then released back to mom,” she wrote. “They wandered back off into the bush together completely unharmed. I don’t ever capture wildlife that will be harmed by my doing so.”

That didn’t stop the user backlash and Jones, who has more than 92,000 followers on Instagram, made her account private. But the video—and other posts allegedly from her account, including images of her holding an echidna and a “little shark”—continue to circulate online.

On Friday morning, ABC Australia sent out a news alert saying the influencer had left Australia voluntarily, as a petition calling for her deportation amassed over 39,000 signatures. 

“There’s never been a better day to be a baby wombat in Australia,” Home Affairs Minister Tony Burke responded to news of her departure, according to the Associated Press. Earlier that day, Burke confirmed that authorities were reviewing Jones’s visa conditions for potential breaches of immigration law.  “I can’t wait for Australia to see the back of this individual, I don’t expect she will return,” he said in the statement received by the Associated Press.

Australian Prime Minister Anthony Albanese also weighed in. “I suggest to this so-called influencer, maybe she might try some other Australian animals, take a baby crocodile from its mother and see how you go there,” he said. “Take another animal that can actually fight back, rather than stealing a baby wombat from its mother. See how you go there.”

https://www.fastcompany.com/91298847/i-caught-a-baby-wombat-u-s-influencer-sam-jones-was-roundly-condemned-for-her-wildlife-stunt-in-australia?partner=rss&utm_source=rss&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=rss

Created 3mo | Mar 14, 2025, 7:50:05 PM


Login to add comment

Other posts in this group

TikTok gives artists new tools to track and boost viral songs

TikTok has boosted the careers of numerous musicians, thanks to their songs—both new and old—going viral. The latest example is Connie Francis’s 1962 hit

Jun 3, 2025, 11:10:03 PM | Fast company - tech
Music giants begin negotiating AI licensing rights for labels and artists

As artificial intelligence’s influence continues to spread deeper into pop culture, major record labels are starting negotiations with AI companies to ensure they—and their artists—are prope

Jun 3, 2025, 8:40:05 PM | Fast company - tech
This viral app lets users upload fake workouts to Strava

“Believe nothing. not even people’s runs,” a viral post on X reads.

<figure class="wp-block-embed is-type-rich is-provid

Jun 3, 2025, 6:30:04 PM | Fast company - tech
AI code-gen startup valuations surge as Big Tech circles

Two years after the launch of ChatGPT, return on investment in generative AI has been e

Jun 3, 2025, 6:30:02 PM | Fast company - tech
Does the ‘McMigraine meal’ really help with headaches? TikTok thinks so

Migraine sufferers have heard it all: ice hats, essential oils, ginger tea. The latest advice? Head to McDonald’s and order a large Coca-Cola and fries, dubbed the “McMigraine meal.”

One

Jun 3, 2025, 4:10:06 PM | Fast company - tech
These 3 qualities set great AI products apart from the rest

As the founder and board chair of the tech nonprofit Products That Count, I’ve had a front-row seat to AI’s domination of the tech world over the past couple of years. A few years ago, just a sliv

Jun 3, 2025, 1:40:10 PM | Fast company - tech