ChatGPT's built-in image generation feature is now available to everyone. OpenAI CEO Sam Altman said last week that the company is delaying its rollout to free tier "for a while," because the tool was way more popular than they had expected. But the company made the feature available to free users over the weekend, allowing them to generate images from within ChatGPT and without having to switch to OpenAI's DALL-E generator. Prior to its rollout to the free tier, the tool was only available to Plus, Pro and Team subscribers.
Altman previously said that free users will get a limit of three images per day. Based on our experience trying it out, some accounts are limited to just one a day. Those who find themselves able to generate more than one will still have to wait anywhere between a few minutes and a few hours. One of the tool's most popular uses that we've seen so far is the creation of Ghibli-style images using real-life photos. Users simply have to upload the photo they want to use and then instruct ChatGPT in natural language to create a Ghibli-style version of it. The trend had raised concerns, yet again, about the legality of using copyrighted work as training data for artificial intelligence. It also resurfaced the reaction of Hayao Miyazaki, Studio Ghibli's founder, upon being shown AI-generated animation years ago. "I strongly feel that this is an insult to life itself," the director said.
In a tweet, Altman said that the tool could still exhibit erratic behavior and could refuse some generations that should be allowed. OpenAI is still fixing the issue. The company also told TechCrunch that it "takes action" if a generated image violates company guidelines, though it didn't exactly detail about what those actions are.
Creating and customizing images is as simple as chatting using GPT‑4o—just describe what you need, including any specifics like aspect ratio, exact colors using hex codes, or a transparent background. pic.twitter.com/fnen1aDjNZ
— OpenAI (@OpenAI) March 25, 2025
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