Contextual links in featured snippets may present new opportunities and risks

The change has SEOs questioning which sites will win and which will lose, but one thing is certain: Nobody is going to stop optimizing for featured snippets.

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http://feeds.searchengineland.com/~r/searchengineland/~3/75Fz5j2CMDs/contextual-links-in-featured-snippets-may-present-new-opportunities-and-risks-345579