Why third-party app stores are good for Apple’s users — and the company

With the passage of the European Union’s Digital Markets Act (DMA) in 2022, online platforms, including Apple, with EU revenues of 75 billion euros or more and at least 45 million active monthly end users must open up their devices to third party app stores. The DMA aims to end unfair practices by large online platforms that hold a high degree of market power and function as so-called digital “gatekeepers,” providing key gateways between consumers and business users. The goal of the DMA is to make it easier for small and mid-size tech companies to enter markets currently dominated by…

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