Label AI-generated content ‘immediately,’ EU urges big tech

The EU is pushing big tech to apply a new method for tackling AI disinformation: labels. The bloc wants online platforms to mark any AI-generated photos, videos, and text, a top official announced on Monday. “The labelling should be done now — immediately,” said European Commission Vice President Vera Jourová, per DW. The request was made amid explosive growth in synthetic media. ChatGPT has been named the fastest-growing consumer application in history, while the rise of image generators has sparked claims that “art is dead.” Jourová warned that “malicious actors” can use these services to spread fake news. The EU’s impending…

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