Norway bans behavioural ads on Facebook and Instagram

Datatilsynet, Norway’s Data Protection Authority, will temporarily ban behavioural advertising on Meta platforms Facebook and Instagram due to privacy violations. The ban will apply from August 4 and last for three months – or until the US giant addresses the legal requirements. If Meta doesn’t take action, it risks a fine of up to €88,600 per day. The decision follows the latest ruling by the EU’s Court of Justice (CJEU), which deemed Meta’s behavioural advertising practices incompatible with the GDPR. As the name suggests, behavioural advertising displays targeted ads to individuals by observing their online behaviour. Companies who employ it…

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