Meta succumbs to EU pressure, will seek user consent for targeted ads

Meta operates a highly targeted advertising model based on the swathes of personal data you share on its platforms, and it makes tens of billions of dollars off it each year.  While these tactics are unlikely to end altogether in the near future, the company could soon offer users in the EU the chance to “opt-in” to the ads, the Wall Street Journal reports.  Since April, Meta has offered users in Europe the chance to opt out from personalised ads but only if they complete a lengthy form on its help pages. That process has likely limited the number of…

This story continues at The Next Web https://thenextweb.com/news/meta-eu-privacy-consent-for-targeted-ads