Creating an integrated business and technology strategy

My colleague Sarah Taraporewalla describes an approach to building technology strategy that challenges the convention. It starts by identifying the overall strategic directions that the organization is considering, and using common aspects of these directions to indicate the investigations needed for the organization to understand the technology implications raised by that strategic change. This first installment looks at two of these directions: expanding the business by creating complementary products, and expanding the business into new markets and regions.

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https://martinfowler.com/articles/creating-integrated-tech-strategy.html